Cryptocurrencies and blockchain technologies are proving to have more uses every day, convincing more people and businesses of the relevance of this revolution.
An example of this is the expansion of Brave, an internet browser built with blockchain tech. The browser integrates its code with a wallet that allows users to reward content creators and receive rewards for their interaction.
Last week, we hooked up our cryptocurrency wallet to our Brave creator account. Those tiny micropayments that Brave users had tossed into the Archive’s virtual tip jar had accumulated, growing into more than 9k Brave Attention Tokens (BAT) – the equivalent of $2500 USD!
The team explained that they were pleasantly surprised after having initially created the account as a “fun experiment” oriented not only to test a new technology but to support a project that shared a vision similar to that of the Internet Archive.
Brave Browser: How Blockchain is Disrupting the Ads Industry
The company evidenced how blockchain technologies can change the way many industries are structured. According to The Internet Archive, Brave Browser took the first step towards the “re-conception” of the web content industry, which is moving to build a future in which ads do not play such an invasive role:
This was an unexpected windfall. It was also proof that the current web, the one that’s driven by ads that know our every move, doesn’t have to be the web of the future. There could be a better way that’s secure, private and supported by its citizenry. To all of our Brave browser tippers, we thank you. Every little bit makes a big difference.
2500$ may seem little, considering that according to Adstage, advertisers paid $2.8 dollars per thousand impressions in Google Ads. Also, The Web Archive receives about 102.47 Million visits per month according to data from Similar Web.
This would mean a gain of just $1 for every million visits, ie even Brave Browser can not compete against the ads industry, however, as adoption grows and the industry gains credibility, it is very possible that the gap between the two competitors is narrowing.